DESIGN
ILLUSTRATION
MOTION GRAPHICS
PHOTOGRAPHY
DESIGN
ILLUSTRATION
MOTION GRAPHICS
PHOTOGRAPHY
FANTASY LAB
FUTURE STORY EVENT
DESIGN PROJECT
未来幻想实验室
未来故事活动设计项目
MURAL PROJECT
中国城壁画项目
STICKER PROJECT
怀旧印象贴纸项目
TAIKOOLI 6TH
ANNIVERSARY PROJECT
心奇陆地-成都远洋太古里
6周年活动设计项目
JIN GONG MEN
5TH ANNIVERSARY
PROJECT
金拱五年 麦向零碳
金拱门五周年
活动设计项目
HOLIDAY MEDIA
POSTER DESIGN
FELIZ集团
节日宣传海报设计
格兰维尔岛独立杂志项目
ILLUSTRATION
《看见》叙事插画
FELIZ GROUP ANNUAL
REPORT PROJECT
拓口秀-FELIZ集团
年度报告设计项目
COLLECTION
个人纯艺术项目合集
思议海报项目
外星人出版物项目
时代思潮出版物项目
独立杂志设计项目
金拱五年 麦向零碳-金拱门五周年活动设计项目
I participated in the "Jin Gong Men" 5th-anniversary project as a graphic designer. In 2017, McDonald’s China changed its name to the Mandarin translation of the Golden Arches, "Jin Gong Men", since a new partnership between McDonald’s, CITIC Ltd, CITIC Capital Partners and The Carlyle Group took place. It aimed to strengthen the vernacular bond of the brand and ground McDonald’s China tightly on the local market. In the 5th year after the change, the event was meant to strengthen the local image of "Jin Gong Men" beyond the original notion of "McDonald’s China" and announce a series of sustainable acts in support of the climate change policy and display their leading achievement towards Net Zero Emissions with their new systems and programs throughout the entire supply chain, front end, and back end. According to the style guide and the theme "Side A/Side B", I depicted a double side scenario with a neat and dichromatic vector illustration that matches the aesthetics of McDonald’s. Side A represent the front-end McDonald’s eco-friendly acts and net-zero achievement with the newly opened green restaurant in Beijing. Side B shows the 5th anniversary of "Jin Gong Men" with its China-rooted new brand image and vernacular market values.